Contact Center Management requires a full-suite of tools and capabilities. Read how Fortune 500 companies have taken control of every customer interaction point to provide a smooth and flawless journey for every individual.
Let’s go back to the shift of the millennium. Ask somebody about inbound marketing and you’ll probably get a shoulder shrug as an answer. Tell them about a marketing technique through which customers come looking for your products instead of you chasing after them. You’ll probably get a laugh or two. However, nowadays inbound marketing is real, very real. Hubspot’s former CMO Mike Volpe summarized this marketing technique in a simple and accurate phrase: “Don’t interrupt what you buyers want to consume, be what they want to consume”.
“Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe
Although outbound marketing strategies still are popular and effective, they are losing a lot of terrain against their more effective, inbound marketing counterpart. It is even considered that properly executed inbound marketing tactics are 10 times more effective in generating leads than the classic outbound techniques. How did this shift occur so suddenly? Well, there are many factors in play: the internet, worldwide online access, social media, search engines…
Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords
Are you striking gold with your long-tail keyword strategy – or striking out?
Hunting for long-tail keywords with low search volume might seem like a waste of time and effort.
Why not focus your efforts on ranking for really popular keywords with high search volume?
Well, everyone else is trying to rank for those really popular keywords, too!
Here’s the truth:
If you don’t have a long-tail SEO strategy, you’re missing out.
It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content.
This guide will show you how to do exactly that.
What Are Long-Tail Keywords?
Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. These keywords have low search volume, low competition, and typically have high conversion rates.
We call these keywords “long-tail” because if you were to plot your keywords by their search volumes, these would be on the “long tail” end of the search demand curve, which means few people are searching for these terms each month.
However, despite the lack of search volume, long-tail keywords are often easier to rank for and result in higher conversions than seed keywords. This is because long-tail keywords communicate a clear customer need that you can solve — they’re intent driven.
When you understand search intent, you can create content that specifically addresses queries and converts.
For example, a user searching for “days of play gold PS4 price” indicates a clear intent to purchase. Comparatively, a search for “PS4” is a lot less clear; the user might be looking for more information about the video game console, searching for recent news from Sony, or seeking out a list of games.
Note that the actual length of these keywords technically doesn’t matter. Long-tail keywords tend to be at least three words long due to their specificity, but highly specific low-volume searches that are only one or two words long are also considered long-tail keywords, such as many brand names.
Why Long-tail Keywords Are Important in SEO
Let’s do a social experiment: log into your Google Search Console account right now and scroll through the search terms. What do you see? I’m willing to bet that most of the terms you rank for are long-tail.
As a matter of fact, up to 70 percent of all search traffic stems from long-tail keywords — and many that you rank for will be specific to your business.
Now imagine what you could do if all those highly-targeted queries funneled new leads directly to your high-converting assets.
There are three main benefits to targeting these highly specific keywords:
Let’s start with a brief definition of what Inbound marketing is. It is a marketing strategy that focuses on attracting customers to the business through useful content creation, rather than reaching out to customers in a disruptive manner for their attention.
Now how is it different than traditional outbound marketing? And why should we care about it?
It is different in that it takes a totally different approach to marketing. You are no longer, running after the potential customer. You are making the customer come to you. You convert the visitor into a lead. And possibly into a long-term customer.
You should care because Inbound marketing is very cost effective compared to traditional methods of outbound marketing. It is one of the best forms of marketing for startups and small businesses. It has the potential to generate a lot of business in the long run. And it is only poised to grow in the coming years.
How does Inbound Marketing typically work?
It leverages the power of online search to generate leads.It starts with creating useful content focused towards your niche market. You focus on the needs and pain points of your potential customer.
You can then write an article addressing those pain points and giving them solutions. When they search online for solutions, hopefully, they will find your site. Once they are on your site, you get an opportunity to capture their contact details.
For a marketer that is one of the most valuable information to have. It is very crucial to capture that information at that point. Because once they are gone, they are likely to never return again.
Once they subscribe to your newsletter or social feeds, they will be constantly reminded of your presence when you send them a newsletter or an update.It is very likely that whenever a need arises, they will turn to you for solutions.
So instead of pestering the customer to buy, you attracted them through content. Grew their confidence in you by providing useful information that answered their queries and pain points related to their niche. And whenever they needed a solution they turned to you to service them. That’s the beauty of inbound marketing.
So far, we have learned what Inbound marketing is and how it works. But how do you ensure your customers find you when they are looking for answers?
Because if they never find you, they never land on your site, right?Let us now look at some Inbound Strategies we can use to make ourselves visible, and attract our potential customers to our site.
Source: (26) WizardsPlace
Inbound Marketing is the process of promoting your company, product, club or events to an specific audience. Creating a website that delivers specific information or products is the goal of all Inbound Marketing Strategies. The main means of promotion is through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing. While many folks believe that having a page on Facebook or a Twitter account is enough to bring in sales, this is a huge misconception. When building an Inbound Marketing Strategy you need a website, we recommend WordPress for ease of use.