The internet is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. Online companies are popping up everywhere and in every market segment. I am living proof that sustaining a successful online business is easier said than done.
With all the information on the Internet and the ability to view exactly what you are looking for getting your product in front of potential customers can be challenging. I’ve learned a lot about what works and what doesn’t when it comes to internet marketing. Most online businesses have little room, in their tight budgets, when it comes to internet marketing. The misconception that marketing your product on the internet could not be further from the truth. Here is a quick checklist and training class that will help you develop a successful online marketing strategy for your product or business.
1. Understanding Your Market
When marketing on the internet you need to have a clearly defined target audience. Before you spend another minute of time discussing your marketing strategy you need to figure out your target market first. This is called a Persona. You don’t need to hire some flashy market research firm to help you find your Personas. Look at the kind of people that would use your product, that should be enough to figure out what your market looks like. For example, who will be most interested in your product? Men or women? What is their age group? This will help you answer 2 basic questions:
1. Where do my customers “Hang Out”?
2. Do my customers like to spend money on the Internet?
Once you have a profile of your customer, determining how and where to reach them is much easier. This step can take some time. Before you do anything identifying your customers and finding out where that hang out will be of great benefit. If you start marketing before you have a clear customer profile you will be wasting your dollars in places that will never reach your target customers. Just because SnapChat is growing doesn’t mean your audience are members.
2. Set Flexible Goals
Quantify what you are looking to gain from your online marketing dollars. Perhaps you are just looking to increased top of mind awareness of your product or an increase in revenue. It’s OK to have multiple goals. Be sure to keep accurate measurement of your successes. When you reach your initial goals, set new goals so your company can move to improve.
3. Set a Hard Line Budget
Set a Hard Line Budget for your first couple of rounds marketing. Once you know who your target audience set goals and plan your budget accordingly. One of the best things about online marketing is that you can be very successful on a few bucks. A lot of marketing platforms are available at little or no cost. Be advised that if you use only the free forms of online marketing is many not deliver you the growth your company needs. Carefully determine what promotions are most necessary for your product and be willing to spend some money to get results.
4. Brand your Company or Product
To set yourself apart from the competition you will need to brand your company. Branding is very simple and can be summed up in 1 simple statement. Stand for something. If you are going to be the “Value Price Leader” then claim that title. If you are going to offer unparalleled support then do it and boast about it. What ever brand you choose you better be comfortable in your skin. If you are not authentic in your skin then how can you expect your customers to trust you.
There are thousands of companies trying to sell products online. You need to make your brand unforgettable. This begins with your Domain Name. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Having a short, easy to remember name that is branded well will keep in the top of your customers mind when they need your services.
The way you want your company to be viewed by customers is up to you. Once you choose a brand you need to stick with it. Having a professional website and a strong social media presence is important to your brand. You should also take the time to interact with potential customers and build relationships with them via social media. The main cost involved in branding is sweat equity.
5. Search Engine Optimization SEO
When someone enters a search term relevant to your company, you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to the search engines. There are many ways to do this. By using commonly searched keywords, back links on your site, targeting the headline and description you can generate some organic traffic.
SEO can be a complicated and a time consuming process. Spending a few minutes doing things right will pay dividends down the road. Well written content is what will get you the higher conversion rates.
6. Start a Blog
Blogging has gotten a bad rap recently. The more content on your site, the more opportunities there are for search engines to pick it up. Writing a Blog can be a great way to generate leads and links into your site. Think of it as churning out articles think if it as creating content to produces leads and offers a solution for the readers. Write quality blog posts that engage your readers. Stay on Topic promoting your Brand. Having a Guest Blogger on a more established blog is another way to get more traffic to your site.
7. Social Media
It’s more than just Facebook anymore. Don’t just sign up for the services and then forget about them. Start being active on social media is easy and an generate tons of leads. Social Media Websites should be used to promote solutions not just blog posts. Most people don’t follow companies on social media unless the company gives them a reason to. Offering a Free Ebook or Video Training Class that shows how to use a new feature or version of a software program or product will be popular. The Key to Success in Social Media is create an offer that people will find so helpful that they will be compelled to share it.
One of the most successful methods to gain readers and build viewers is to Review Products. The most popular reviews involve video demonstrations but it requires you to be able to write “Conversationally”. That is where a site like Blog Guyz .com come in handy. Being a successful marketing and copy writers takes practice, practice and more practice. Time spent polishing your copy will help you hone your message. That is why we offer this Free 30 Day WordPress Writing Website. You can set up a site and test marketing your ideas and copy writing skills. This way the search engines can index the site and verify your experiments. If you like your writer site you can make it an actual website for just $20 a month. If you found this article helpful please share it on your Social Media Pages and with your friends via email.
Until we meet again, this is your Old Buddy Chris wishing you the very best.