Let’s start with a brief definition of what Inbound marketing is. It is a marketing strategy that focuses on attracting customers to the business through useful content creation, rather than reaching out to customers in a disruptive manner for their attention.
Now how is it different than traditional outbound marketing? And why should we care about it?
It is different in that it takes a totally different approach to marketing. You are no longer, running after the potential customer. You are making the customer come to you. You convert the visitor into a lead. And possibly into a long-term customer.
You should care because Inbound marketing is very cost effective compared to traditional methods of outbound marketing. It is one of the best forms of marketing for startups and small businesses. It has the potential to generate a lot of business in the long run. And it is only poised to grow in the coming years.
How does Inbound Marketing typically work?
It leverages the power of online search to generate leads.It starts with creating useful content focused towards your niche market. You focus on the needs and pain points of your potential customer.
You can then write an article addressing those pain points and giving them solutions. When they search online for solutions, hopefully, they will find your site. Once they are on your site, you get an opportunity to capture their contact details.
For a marketer that is one of the most valuable information to have. It is very crucial to capture that information at that point. Because once they are gone, they are likely to never return again.
Once they subscribe to your newsletter or social feeds, they will be constantly reminded of your presence when you send them a newsletter or an update.It is very likely that whenever a need arises, they will turn to you for solutions.
So instead of pestering the customer to buy, you attracted them through content. Grew their confidence in you by providing useful information that answered their queries and pain points related to their niche. And whenever they needed a solution they turned to you to service them. That’s the beauty of inbound marketing.
So far, we have learned what Inbound marketing is and how it works. But how do you ensure your customers find you when they are looking for answers?
Because if they never find you, they never land on your site, right?Let us now look at some Inbound Strategies we can use to make ourselves visible, and attract our potential customers to our site.