Inbound Marketing is the process of promoting your company, product, club or events to an specific audience. Creating a website that delivers specific information or products is the goal of all Inbound Marketing Strategies. The main means of promotion is through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing. While many folks believe that having a page on Facebook or a Twitter account is enough to bring in sales, this is a huge misconception. When building an Inbound Marketing Strategy you need a website, we recommend WordPress for ease of use.