How to Write Sales Page Copy

Here is the sales page copy from a company that may not be the most ethical internet marketer but the sales copy on their page is a great way to learn how to write sales copy because it is so simple. Instead of selling the same product that the Sales Page is designed for we will be us this sales copy to sell Cleaning Your Toilet.
I will be Breaking the Sales Letter down in Sections Marked with a Red Header: 

THE EYE CATCHING TITLE: Creates Interest to a Specific Audience.  You can change the last two word to anything you want and this will be a compelling Headline Title: The Real Truth About Cleaning your Toilet. The Title must be directed to a solution you are going to solve. In this training we are going to talk about Cleaning your Toilet. Replace the Yellow with Red

The Real Truth About Web Traffic…  Cleaning Your Toilet

SETTING UP THE STRAWMAN: A Strawman is a Blatantly False or some Ridiculous Statement that can be proved wrong by simple common sense. Copy Writers use this to get you to give them the first “YES”. The more you say yes the harder it is to say “NO”, when the offer is made. Remember they are selling web traffic, we are selling Cleaning Your Toilet so our strawman will be a little different. Most Strawman have a few common parts. 1. The National Recognized Industry Leader, 2. Their very Popular Product, 3. The False Statement.  

Imagine for a moment if Apple released their next iPhone – or some other gadget, without pushing out any targeted advertising…

Imagine for a moment if SC Johnson & Company released A New and Improved Scrubbing Bubbles without pushing out any targeted advertising…

Zero. Zilch. Nada….

Now imagine if they also didn’t…

  • Announce it on their website.
  • They didn’t mention it at tech conferences.
  • They didn’t create any TV, radio, magazine or web advertising around it.
  • They didn’t send out press releases.
  • They didn’t blog about it.
  • They didn’t talk about it on social media. In short, imagine if Apple (SC Johnson) didn’t do all the things they typically do to drum up excitement and sales for their gadgets( Foaming Toilet Cleaner)?

Instead, the marketing director’s genius idea, is to go into the rain forests of Brazil to find remote villages. You know, the kind of place where native people have had hardly any contact with the outside world?

And that’s where Apple (SC Johnson) sets up a little kiosk (Pay Toilet), and tries to make a profit, with the new iPhone (, Selling Scrubbing Bubbles).

Come on now, that’s totally ridiculous, right?

And yet, even as you’re watching this, you may be thinking about your own traffic stats (Toilet). 

So maybe you’re not sitting in the Brazilian rain forest, trying to drum up business with folks impress your Mother-In-Law, who Thinks You don’t know the difference between an iPhone and a bar of soap(a Clean Toilet and a Hole in the Ground). But, you’re not exactly thrilled with your traffic numbers (Toilet) either.

That’s a clue that your advertising current toilet cleaner isn’t working for you.

BUILD THE DREAM: here is where you build the dream for them of all that can be imagined.

You want more.

More traffic, more subscribers, more customers, more cash in the bank, right?

A Cleaner Toilet, happy children, a healthier family, a Nod of Approval from your Mother-In-Law. right?

You know it’s possible…

You’ve seen the big guys and gals in your niche (that own McDonald) pull down some pretty big traffic numbers, (In their Bathrooms)

IT’S THEM VS YOU: Here we focus in your Actual and Imagined Shortcomings.

You’ve heard about their huge mailing list  (Multiple Locations). You’ve even seen their busy blogs (Online Reviews) and social media accounts. And yeah, maybe you even felt a twinge of envy, when it seemed like everyone else is getting so much traffic (positive reviews on cleanliness). 

Does it seem like your competitors  Mother -in-Laws is are getting standing room only

crowds to their sites (in Her Powder Room) while you feel like you’re doing business out (Cleaning some old) of an abandoned warehouse?

Or maybe you have seen surges to your own (bathroom) traffic stats here and there?

Maybe someone linked to  used your site  bathroom once, or you managed to get a good affiliate on board Maid to Help you Clean? Perhaps even Google  your mother might’ve smiled down on you for a while?

I’m going to guess you probably remember thinking how great it would be if you woke up every day to these sorts of traffic surges, a spotless toilet, right? You add people to your mailing list invite people to your home. You get people to your sales page  use your powder room. Your inbox lights up with sales notifications cell phone lights up with RSVP for you next party. 

The truth is – everything just snaps into place when you get enough traffic are confident that your toilet is clean.

SO YOU GET THE POINT: the rest is just rinse and repeat, rinse and repeat. You can copy this and start writing your own Blank Sales Copy Page.. But here is a Really Big Tip:

REALLY BIG TIP: Stop Trying to Reinvent the Wheel. If you have a product to sell Google it. Review the Top 10 Pages and cut and paste a Sales Page Outline. Your Sales page should give you at least 5 Good Blog Posts… a few good email autoresponders and the beginning of a Great Sales Funnel. Hope this helped…

My Job is done here… Go back to the top and replace my Toilet with your Product.

But right now, getting that traffic feels like the missing link.

You know it’s possible, you know you deserve it, and you may even have some sense of how to get it. But it just hasn’t happened yet. And you’re feeling frustrated.

The good news is – is that feeling of frustration is about to go away.

And that’s because you’re about to get your hands on a ten video training program that shows you the most effective ways to bring traffic to your site. It doesn’t matter what niche you’re targeting. It doesn’t matter what you’re selling. It doesn’t even matter whether you’re selling your own products, or promoting affiliate offers.

These strategies simply work.

This course was created by two of the top marketers who use these strategies every day to build their multi-million dollar business.

These are the same strategies the top marketers in your niche are using to pull down the big traffic numbers…

And they’ll work like gangbusters for you too.

So let me give you a quick rundown of what you’ll discover

in this jam packed training course.

  • You’ll find out about the problem of confusing traffic quantity with traffic quality.  Lots of people blow hot air about their traffic numbers. But how shocked would you be to discover some of these guys are flipping burgers at Mickey D’s, because their traffic stats don’t match their bank accounts? It’s true, and this course will set you straight.
  • You’ll find out the single biggest traffic mistake that leaves you utterly frustrated with your results, and wondering where you went wrong. This will be the “ah-ha” moment that turns your entire business around, so you can start getting the traffic results that you want.
  • Massive traffic made easy, and how you also can get a horde of eager affiliates promoting your products all over the web. Listen, a lot of vendors just toss their offers up on JV Zoo and call it a day. Then they wonder why their affiliate program is about as busy as a hot chocolate stand in the desert.
  • How the top vendors create affiliate programs that everyone wants to be a part of. Plus you’ll find out how to get the top super affiliates in your niche driving traffic to your site, and slipping money into your pocket day in and day out. If you have your own product, you don’t want to miss this training session.
  • The super clever way to siphon traffic from Facebook. Mark Zuckerberg has traffic and money coming out of his ears. Seriously. Now it’s time for you to redirect some of these resources your way. Nearly everyone sets up Facebook pages. Quite a few marketers use Facebook’s paid advertising platform. But so many people overlook this third strategy – and yet it’s so powerful, it can attract thousands of eager customers to you. You’ll find out what it is when you watch this video training course.
  • A surprising way to get your buzz on. And no, it’s not what you’re thinking. It’s not that kind of buzz. I’m talking about how to get everyone in your niche absolutely buzzing and raving about your content, your ideas, business, and products. You’ll get more than your 15 minutes of fame when you do viral marketing the right way. You’ll discover a simple 4 step process for kicking off a viral campaign.
  • Discover an incredibly clever way to get more people than ever sharing your content. These are the same viral marketing secrets savvy marketers use to generate hundreds of thousands – or even millions of views, likes, comments and shares. Just imagine your results when you put them to work for you.
  • How to use, are the top paid advertising opportunities. This is where you can get a lot of traffic really fast. Free traffic is great, but it’s not truly free. No matter how you get your traffic, you’re always paying or trading something – like your time. And your time is your most limited and most valuable asset. So you don’t want to squander it.
  • Get the inside scoop on two of the best ways to buy the traffic you need. It’s fast, it’s targeted, and it really frees up your time.
  • Learn how to optimize your existing traffic. So many marketers let good traffic just slip through the cracks. It’s totally wasted. It’s like pouring a glass of liquid gold down the drain. Most marketers swear up and down that they’re not wasting their traffic. But then they’re totally blown away when I show them how much more money they could actually be making.
  • Infact, you’ll discover not one, but THREE surprising ways you can optimize your existing traffic, and turn it into even more traffic, more sales, more cash in the bank.

These strategies will make a huge difference to your business this year, no doubt about it.

Order now using the link on this page to see for yourself.

But that’s not all you’ll discover how to do in this training course…

  • Another little known tactic you’ll learn about is how to turn simple words into super profitable traffic. It’s no secret that well written content can drive traffic, and even kick start a huge viral effect. But did you know you can get a ton of traffic by asking others to guest blog on your site? Think about that for just a second. You get free content, you get free traffic, and you’ll learn how to take advantage of this surprisingly powerful strategy in this eye-opening video.
  • Find out the proven strategies for getting traffic by getting involved. You may ask, “Getting involved in what?” That’s what you’ll find out when you watch this video. And I think you’ll be surprised. I tell you what – it sounds so simple, and yet it’s a great way to get a ton of traffic. You can literally unleash this strategy right now. Like in 10 minutes, and see a fresh batch of visitors landing on your virtual doorstep almost instantly. It’s crazy. And you’ll get all the details in this course.
  • Another thing you’ll be shown, is a goldmine of a traffic source, that most online marketers completely ignore. What is it? It’s offline advertising. And look, don’t knock it till you try it. Inside this video, you’ll find out the three best ways to reach your target market offline. These work so well, you’ll wish you had started doing them the day you launched your business.
  • How to super-charge your promos. Most marketers start getting a little bit of traffic, and then they’re happy. This video shows you TWO killer tricks to take it to the next level. You’ll find out how to protect yourself from losing traffic. Plus, you’ll find out how to make more money for every ad you push out. It’s so simple, yet so effective.

No More Frustration, No More Pulling Your Hair Out,

Your Traffic Problems are Solved

Once and For All!

So listen, getting targeted traffic in front of your offers, your blog posts and LeadPages doesn’t have to be a mystery anymore…

It doesn’t have to be a frustrating, hair pulling experience…

All you have to do is click the buy button on this page, and you’ll get instant access to all ten of these training videos.

Whether you’re selling eBooks, software, garden spades, black socks, computer supplies, plastic vomit, t-shirts, services – or anything else under the sun…

This course will show you how to get the traffic you need.

So you can start making the sales you deserve.

Best of all, this training program is an awesome deal.

Let’s face it – If these strategies bring in just one good customer to you, then you’ll easily recoup your investment.

And there’s no question that these strategies can bring in the traffic…

The millionaire marketers in your niche are already using them, and now you can too…

But there’s a catch…

I can’t promise this offer will still be here if you come back later. So you need to click the link below right now to lock in the low price.

Look, if you keep doing the same things you’re doing now, you’re going to get the same disappointing results.

Einstein called it insanity to keep doing the same things and expecting different results.

And I know you’re not insane, because you wouldn’t be able to get to this website wearing a straitjacket – right?

And I know you’re interested in this course, otherwise, you wouldn’t have read this far down the page!

So do yourself, and your business a big favor right now, by hitting the order link below.

And do it now, so you can lock in the lowest price. Because you’ll kick yourself you miss out on these sure fire strategies for getting more traffic.

100% No Quibble, Love it or Shove it Money Back Guarantee…

Get this course right now, watch all ten of the videos and try the methods out for yourself.  If you don’t feel this is everything I’ve told you it is, or for any reason you are even the slightest bit underwhelmed with your purchase – I don’t want your money.

Simply open a ticket on the help desk asking for a refund and I will make sure you get a prompt and courteous refund.  No questions asked.

About the Author

Site Admin
Since the early 90's Mr. Sciullo has helped guide many Small Business Owners. His successful formula helps Entrepreneurs transition their Standard Brick and Mortar Business into an Online Presence. He has a proven track record in successfully bringing new products to market.