Are Lead Magnets Dead?
Lead magnets are traditionally understood as irresistible bait to entice people into your email list. But with so many other options that can be just as powerful in terms of lead generation, does the tried and true tactic have any chance in this modern world?
No one wants to spend hours staring at a screen without any results. So why then do we continue to blindly rely on this outdated method of lead generation?
The concept of a lead magnet is based on the idea that it delivers your product or service to potential customers in exchange for their email addresses. But in a world where anyone can consume content online without becoming part of an email list, does this strategy still have the same effectiveness?
Shane Melaugh talks about this very issue in his article Controversial: Lead Magnets Are Dead. He points out that the days of relying on traditional lead magnets are over, and instead we need to look for alternatives with more effectiveness.
Shane breaks down the various options available to us today:
Email marketing content: Content that you produce that is aimed at increasing your email subscriber list. It may include blog posts, ebooks, and other forms of content, but it is still ultimately aimed at increasing your subscriber count.
Content that you produce is aimed at increasing your email subscriber list. It may include blog posts, ebooks, and other forms of content, but it is still ultimately aimed at increasing your subscriber count. SumoMe: A tool for creating content much more quickly than ever before. Think of it as a program that automates the writing process for you and turns into a blank canvas when you’re done.