Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords
Are you striking gold with your long-tail keyword strategy – or striking out?
Hunting for long-tail keywords with low search volume might seem like a waste of time and effort.
Why not focus your efforts on ranking for really popular keywords with high search volume?
Well, everyone else is trying to rank for those really popular keywords, too!
Here’s the truth:
If you don’t have a long-tail SEO strategy, you’re missing out.
It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content.
This guide will show you how to do exactly that.
What Are Long-Tail Keywords?
Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. These keywords have low search volume, low competition, and typically have high conversion rates.
We call these keywords “long-tail” because if you were to plot your keywords by their search volumes, these would be on the “long tail” end of the search demand curve, which means few people are searching for these terms each month.
However, despite the lack of search volume, long-tail keywords are often easier to rank for and result in higher conversions than seed keywords. This is because long-tail keywords communicate a clear customer need that you can solve — they’re intent driven.
When you understand search intent, you can create content that specifically addresses queries and converts.
For example, a user searching for “days of play gold PS4 price” indicates a clear intent to purchase. Comparatively, a search for “PS4” is a lot less clear; the user might be looking for more information about the video game console, searching for recent news from Sony, or seeking out a list of games.
Note that the actual length of these keywords technically doesn’t matter. Long-tail keywords tend to be at least three words long due to their specificity, but highly specific low-volume searches that are only one or two words long are also considered long-tail keywords, such as many brand names.
Why Long-tail Keywords Are Important in SEO
Let’s do a social experiment: log into your Google Search Console account right now and scroll through the search terms. What do you see? I’m willing to bet that most of the terms you rank for are long-tail.
As a matter of fact, up to 70 percent of all search traffic stems from long-tail keywords — and many that you rank for will be specific to your business.
Now imagine what you could do if all those highly-targeted queries funneled new leads directly to your high-converting assets.
There are three main benefits to targeting these highly specific keywords: