WP Optimiser & Page Speed
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to the first byte” (how long it takes for your browser to receive the first byte of information from the web server).
You can evaluate your page speed with Google’s PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).
SEO Best Practices
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Speed is a Killer… More Than 50% of Visitors Leave
If a Site Takes 3+ Seconds To Load You Lose Traffic
+ 79% of Visitors Who Have Trouble loading a Page Won’t Return
Don’t take our word for it… poor page speed is the #1 reason why most marketers get poor results.
Kissmetrics are experts in the field of SEO, analytics & optimization. According to their studies if your site takes longer than 3 seconds to load you are losing more than half your traffic & 79% of visitors won’t return if they have trouble loading a page.
That’s a really expensive mistake to make, especially if you are paying for traffic.