9 Easy Lessons To Writing Better Blog Posts
Writing a blog post is a little like riding a bike. You can study the physicas of balance for months, but nothing can prepare you for the real thing like getting on that seat and peddling. Now that I’m done thoroughly mangling a well thought out metaphor, let’s get down to business.
You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you 9 Easy Lesson to writing better post that people will actually want to read.
I recently attended a Webcast where 3 Top Blog and Content Coaches gave their 3 Top Tips for a successful blog. I hopefully got the best of each reply. If you want to watch the actual video there is a link at the end of this post. So strap yourself in, put on your Best Bike Riding Helmet and start peddling. Ready? Let’s get started.
3 Tips for Designing a Better Blog Post by Susan Day
Tip 1: Make Sure your Blog Post or Article Title answers a Questions:
I agree with her on this. So many blog post and article are written that just don’t offer any “Solutions”. Most folks search the internet for solutions. If your blog post offers a solution then people will be more willing to read and share you posts. Time and time again I find that some folks just write posts to reach some self imposed number of daily post. Unless your Post offers a solution to some problem, review or comment then best not to publish it.
Tip 2: Sub-Title every 150-200 Words:
Susan makes a really good point here. When offering a solution, keeping your talking points to 150-200 words allows you to say on point. Once again don’t get caught up with numbers here. Susan’s point here is that well founded and researched solution based posts will create trust with your subscribers base.
Tip 3: Use Images as Placeholders in your Posts:
This tip actually blew my mind. I have read many posts on my iPhone and find myself getting lost easily. Susan said that if you add images to your post then your reader will have “Visual Reference Points”. A visual reference point will help the reader to easily find where they left off. Visual Reference Points will also direct your readers to the bits that they find important.
3 Tips for Structuring a Better Blog Post by Steve Henry
Known to many as the Wiz, Steve has also been called the Web Guy for Coaches. But whatever you call him, Steve is a successful author, instructor, mentor, and online presence developer.
Tip 4: The Structure Must Be Readable:
I really agree with Steve on this point. So may folks write posts that are just unreadable. Run on sentences, misspellings and just poor grammar, makes some post totally unreadable. You can never be taken seriously if your thoughts aren’t organized. If you have trouble with this then seek a coach to help get you on track.
Tip 5: Be Specific on your Solution or Offer:
Steve speaks truth to the Internet Marketing World with this one statement. So many internet marketers try to “Bait and Switch” their readers. If you are specific with your Solution or Offering, then you never have to trick your readers into buying, downloading or subscribing to your service. Bad internet marketers are reading this right now and catching fire like a vampire hit by sun light.
Tip 6: You Must have an Opening and Closing:
Steve hit’s the nail right on the head here. I recent went to see the movie that had a beginning but really no end. I hate that. Steve has a 3 Rules that helps you remember this: Tell Them What You are Going To Tell Them. Tell Them. Then Tell Them What you Just Told Them.
I know it’s kind of silly but it is so true. You need to have an Opening and Closing to make your readers feel as if you shared something with them of value.
3 Tips that Blogger Forget When They Write Posts by Bill Belew
Bill is a pro-blogger, author and speaker. A content marketer and influencer. Visit his at: http://forum.billbelew.com
Tip 7: Post your Best Content on Your Self Hosted Website:
Bill understands that posting your Best Content on a website other than your own, doesn’t help you to gain readership. Posting complete solution based Tweets and Facebook Posts that don’t drive traffic to your website and actually decreases any personal value you bring to the market.
Structure your posts in places like Facebook, Quora and on Forums like the old “Batman Show”. At the end of the show viewers were instructed to “Tune in Next Week, Same Bat Time, Same Bat Channel.”
Let your readers know that you understand their problems. Direct them to check out your solution offered at your website. This will drive traffic and build trust.
Tip 8: Make sure your URL and Blog Title compliment each other:
Bill really went old school on this one. In the early days of WordPress you have to be really careful with your Permalinks. With today’s conveniences the Permalinks are not a focus in setup. The URL’s of the content you publish, on your WordPress Blog or Website are known as permalinks.
Permalinks are what people enter into their browser address bar to view one of your pages or posts. They are also what search engines and other websites use to link to your website. Due to this, they are very important. Google looks at your permalink to make sure your article or post content relates to your title.
When thinking about a blog title, if you can, try to include one or 2 Keyword Terms that may also appear in your URL. Google and the search engines will love that.
Tip 9: Stay on Topic:
Bill suggests that you stay on topic. If you find your posts drifting off topic then you may find the information on your site becoming deluted. This makes search engines crazy. Your goal should be to focus your efforts to a singular topic. This will help your website climb the search engine rankings.
Writing Blog Post should be Fun,Exciting and Rewarding. Sharing your passion with others make writing a joy. However, Passion without Design, Structure and Focus puts your Blog on a Hampster Wheel, spinning forward but never going anywhere.
You should strive to put your Blog on a Bicycle Built for Two, you on the front and a Coach like Susan, Steve or Bill providing the power to keep you moving forward.
I hope you enjoyed this Post and especially liked my Bicycle Built for Two reference. If you would like to watch a Complete Video of these ideas shared by Susan, Steve and Bill plus a video bonus extra on Buying PLR Products then visit: http://wizardsplace.com and enroll in Wizards Place Classroom
Till we meet again this is your Ole Buddy Chris wishing you the very best in everything you do.