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When a visitor first arrives on your website, they are usually in the very early stages of the decision-making process. They know they’ve got a problem or a challenge that needs to be addressed and that’s about it. Your visitor is looking for possible answers.
The chances of this visitor picking up the phone and calling you at this stage are somewhere between slim and none. Presenting them with a contact form offering a free consultation probably won’t work.
What will work is content that is likely to help identify or provide more information about their problem. So what does this look like? Here is an example of a small company having trouble with their website. By using a series of blog posts that discuss everything from Google’s recent algorithm changes to the importance of having a website that’s mobile friendly or maybe even a post covering the top on-page SEO factors most likely to affect their rankings.
Attached to these specific blog post would be a “CTA” call to action. For example, you could have an email opt-in that subscribes your visitor to a series of emails. In each of those emails, you would go into further details about the potential reasons that their website might see a sudden drop in traffic. Cover the top 4-5 reasons and create a brief email for each one.
Also included in the content of the emails you’re sending should be a link to additional content. This content is what will help the prospect to transition to the next step in the process.
Your customers starts looking for specific content. You want to provide, at this stage, lists of testimonials and case studies centers around how you helped clients with a similar problem to theirs. Some ideas might include case studies, white papers or even videos that answer some of the specific questions, concerns or objections that previous clients have presented you or your sales team with.
You Don’t Have To Choose A Plan Today!
By now, as you are reading these words, your unconscious mind is starting to become eerily aware of how badly you want to start a WordPress Blog or Website!
As you analyze every word on this letter, think of all the amazing wonders a WordPress Website could bring to your life. Just imagine for a moment, what it’d be like to Publish your First Blog Post or Sell you First Product.
It’s not unusual if you are beginning to feel a sense of security. As you read this page you are starting to feel excited about the possibility of changing peoples lives.
By now you are starting to see the incredible value here, you may be starting the feel like you are ready But Wait….
By now you are ready to just click the link below to get started. Now I’m not saying online success can happen magically overnight..by now you have watched, heard and read about every thing BlogGuyz.com has to offer.