Inbound Marketing is the process of promoting your company, product, club or events to an specific audience. Creating a website that delivers specific information or products is the goal of all Inbound Marketing Strategies. The main means of promotion is through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO – see here, physical products, social media marketing, and other forms of content marketing. While many folks believe that having a page on Facebook or a Twitter account is enough to bring in sales, this is a huge misconception. When building an Inbound Marketing Strategy you need a website, we recommend WordPress for ease of use. If you want to improve your hotel website’s SEO, you can start by getting help from hotel SEO services.