Selling is a simple process: Discover a Problem Offer a Solution When the Pain matches The Price you got a sale. The more someone trusts you, the more he or she shares their pain points, the more they need you. We spend so much time focusing on our business, that we can overlook the things that can help our business grow. Sales are the lifeblood of any business. To increase the growth of your business, you need to be able to more effectively sell your products or services.