Here’s how to create a Facebook ad.

Step 1: Choose your objective.

To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.

Step 2: Select your audience.

Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests, and behaviors that best represent your audience.

Step 3: Decide where to run your ad.

Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.

Step 4: Set your budget.

Enter your daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.

Step 5: Pick a format.

Choose from six versatile ad formats—they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

Step 6: Place your order.

Once you submit your ad, it goes to our ad auction which helps get it to the right people.

Step 7: Measure and manage your ad.

Once your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.