Paid Traffic helps your business flourish by getting it the eyeballs it sorely needs.
Let’s take a hypothetical situation. Imagine having a shop on Main Street in your town. You sell products of the best quality and provide great value for money. You may be thinking that quality and value are the most important things to make a business grow and succeed.
However, if you haven’t put up a billboard, banner, poster or ad anywhere near your business, how can a business thrive when people don’t even know that it exists?
The internet is like thousands of small main street businesses. If you don’t shout out loud or put up directions leading to your shop, there is a high possibility that it won’t survive.
So, how do online ads play their part in this whole scenario?
There are a number of things one needs to define when it comes to online ads in relation to your business. Let’s discuss this stage by stage.
To begin, you would first need to answer a few questions. Here they are:
What do you want out of this ad?
Who do you want to target?
Do you want your customers to find you, or do you want to find them?
If you want your customers to find you for lead generation, search ads like Google AdWords and Bing ads are your go-to mediums.
– The biggest search engine, it has the highest number (3.5 billion a day) of searches.
– If you (your website) emerges on top, there is more probability that it will be clicked.
– There is an innumerable number of optimizations available for Google AdWords.
– It helps navigate around chunky data, thereby giving a clearer picture of your product.
– It is the only payer that makes multiple retargeting possible.
– On a tighter budget, Bing might help you get more eyeballs for lesser bucks.
– If your primary audience is aged 35-54, Bing might be ideal for you.
– Bing also gives two location options, instead of one.
Social Media Ads
A social media ad is another ball game altogether. They are mostly used for creating brand awareness by leveraging social media. Hence, they might not necessarily convert. They are essential for brand building and thereby create a recall with your customers.
Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.
Facebook ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach.
To conclude, there is no real winner in this game. It all depends on you and your objective. The best way forward is to use all types of ads in concurrence to their benefits. Start with low-cost Facebook ads to create brand awareness for prospective leads, and end by closing the deal with appropriate search ads.
The search engine and the social media platform both have lower cost-per-click (CPC) than their main competitor, Google Ads, while still offering a variety of ad types and significant reach. Bing Ads not only reach 63 million searchers that Google Ads doesn’t, but the average CPC of Bing Ads can be up to 70% lower too.